Actor Larry Hagman was all about petroleum when he played oil magnate J.R. Ewing in television’s longrunning “Dallas” series.

These days, he’s pitching solar energy with a new slogan — “Shine, baby, shine,” — soon to air on a television near you.

Hagman is the face of a new ad campaign for SolarWorld, the German company making solar cells in Hillsboro. He admits the slogan is a jab at Sarah Palin’s “Drill, baby, drill,” refrain during the 2008 presidential campaign.

“‘Shine, baby, shine’ is an inexhaustible source of energy,” said Hagman, who plans to address the Intersolar trade show today in San Francisco. “When affordable oil gives out, we’re in real trouble — I mean the collapse of civilization, within 15 to 20 years.” (Read More).